HOW DO YOU KNOW WHEN YOU NEED A “BRAND MAKE-OVER?”

You may find yourself in a number of situations that require you to re-invent yourself in order to continue moving forward and being successful. Here are some of the most common:

1. You have been laid off from your job
2. You have been unemployed for more than 1 year
3. You want to leave the corporate world
4. You want to pursue what you love – your art, your craft
5. You want to write a book
6. You have just been divorced or widowed
7. You have moved to a new city or town
8. You are a “baby boomer”
9. You want to open your own small business
10. You want to open a new service business
11. You have just completed or in the process of completing  a new degree or higher education that is different from what you have been working at prior to your schooling.

Perhaps you have lost your job. Being laid off is not the time to start thinking about how to brand yourself. Your lay-off can be much easier to cope with when you have clearly defined your brand and have a plan B to work off of prior to such an event.

When you’re laid off from a job, you may have to begin to consider other types of work in a completely different field. For some, this can add more stress to an already stressful situation. Branding for Brilliance can help you determine what steps you need to take, and help you re-brand yourself so you are marketable to a new industry.

Your online personality is now important. If this is something you have not come to terms with, we can help you do that also. Did you know that hiring managers and HR Departments routinely “google” prospective employees to see what kind of information they can find on them. It is crucial to have a presence on the internet now that is supportive of your goals.

If you are still  new to the subject of personal branding, here’s a tip…You develop your personal brand  treating your personal image as if it where a consumer brand.

Don’t mistake personal branding as hype and bragging…

It is completely the opposite.

Personal branding is about finding what you are authentically good at and using that to build, re-build, or re-invent your career!

Branding is the  process of articulating your unique values and attributes, consistently, across multiple platforms, so it becomes recognizable.

Branding for Brilliance can support you in whatever situation you find yourself in. We will help you gain the confidence you need to pursue your dream of a new career by creating a personal brand that is authentic and unique like you!

The most important thing to consider when creating a brand for yourself is that “you” are the most important product. The way you position yourself in the marketplace will determine how hard you have to work in the future to get the results you desire.  You want to work smart, not hard. You want to attract the right customers and clients that want what you have.

If you’re an entrepreneur, you want to be able to have the freedom to work when you want, and have the freedom to choose the clients you want to work with. If you’re a business owner, you need to realize that your brand and your business are connected. Neither one can truly succeed without the other. So, the success of your brand will depend on how true it comes to the real you and, how well you manage and communicate that image to the marketplace. Either way, you’ll need to know who you are, what you stand for, and what qualities make you unique.

A personal brand is exciting because it tells the world about you, your values, and your beliefs. When properly crafted, your brand will allow your customers to know, like, and trust you. This feeling will build into a relationship between you and your customer, giving them the confidence to expect the same quality experience with you every time.

Once you’re clear on your brand, you’ll have so many choices about the ways you can communicate that out to the world. The middlemen are gone. By embracing social media as the incredible tool that it is, you’ll be able to maintain and expand your brand and reach millions of people with a few keystrokes a day!